Detailed Syllabus

• Getting started 
• Set up account and strategies involve around personal and corporate branding 
• Understanding the concept of followers and following. Whom to follow and increase your following - Best practices to make people follow you. 
• Tips on how to make best possible use of 140 characters 
• Best practices to build your following, reputation, and customer's trust. 
• Learning to add links, photos and using URL shorteners like bit.ly. 
• Understanding twitter langauge mentions@, retweets RT,Hashtag # and Private messages DM. 
• Using search and it's important for businesses 
• Using Twitter on the GO! 
• Introducing you to the mobile application for twitter. 
• Doing real time searches. 
• Introducing you to various other applications to help you upload pictures and video's. 
• Case studies - Understanding the strategies used by different brands in the industry and obviously the do's and dont's. 
• Understanding twitter resources and applying them to your own website and brand. 
• Tools to measuring your brand presence within twitter. 
• Creating a twitter startegy for the company. 
• Advertising on twitter.